Maine Roots

A blog about all things Maine


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Tri-ing for a Cure

A little more than a year ago, my cousin Stephanie completed active treatment for breast cancer. Now, just one week from today (on Sunday, July 17th), she’ll participate as a survivor in Tri for a Cure, a triathlon fundraiser put on by the Maine Cancer Foundation. Despite my love of words, I can’t find the ones to adequately express how proud I am of her strength, how inspired I am by her willingness to openly share her journey, and how much admiration I feel for the person she is.

To support Stephanie in reaching her fundraising goal of $2,000 and the Maine Cancer Foundation in their important work, I encourage you to visit Steph’s page. The Maine Cancer Foundation leads a state-wide effort to foster and grow the most promising and effective cancer-fighting efforts available to the people of Maine. Personally, I appreciate that their goals reflect prevention practices as well as improving patient outcomes and increasing screenings.

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Steph with her husband, Justo, and their two boys

Beyond Tri for a Cure, Stephanie is putting her entrepreneurial spirit, personal journey, and master’s degree in expressive arts therapy to work supporting those who have experienced or are experiencing a life-threatening illness or injury through Creative Transformations. Through sessions and workshops, Creative Transformations gives patients and survivors the tools to help process their emotional experience, supporting healing of mind, body, spirit, and self. I highly recommend visiting her website, following her blog, and contacting her if you feel so inclined – just by following her recent posts, I’ve gained new insights about myself and become more aware of how our experiences shape us.

Recent statistics show 1 in 2 men and 1 in 3 women will develop cancer in their lifetime. It is an unfortunate truth that we all know someone who has been impacted by a cancer diagnosis, and I’ve come to believe there are many important ways to heal that go beyond medical procedures and the physical body. Our mental and spiritual selves need attention, love, and support, as well. Through artistic expression, our emotions come to life through action – physically translating what we can’t put into words, whether that translation is on canvas, paper, clay, or another surface. Creative Transformations supports the holistic approach to healing that truly enables patients to become survivors in every sense of the word.

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Fun in Maine: What to do this weekend?

After some snow showers on Friday, the weekend in Portland, Maine looks to be nice indeed for January – sunny, with temps in the 30s and even 40s. If you’re looking for something fun to do, here are a few ideas (thanks to mainetoday.com, The Frontier, and various other sites, for the event listings that contributed to this post!).  You can also check out Maine Today’s full listing of 11 events this weekend specifically, right here.

Portland On Tap Craft Beer Festival, Saturday, January 30th (where I’d be) – America On Tap brings you Portland On Tap this weekend with two sessions at the Cross Insurance Arena.  This event offers the opportunity to sample over 100 releases from the country’s top craft breweries, enjoy live music, and nosh on some delicious food.  The first session is from 1pm – 4pm, with the second session from 6pm – 9pm. Regular tickets are $35, and VIP are $55, but include a food voucher, t-shirt, and other upgrades (like an extra hour of festival fun).  For full details or to buy tickets, check the festival out here.  A quick look at the vendor list showed me a few Maine breweries like Allagash, Geary’s, and Gritty McDuff’s (among others), and I hope the Maine-based businesses are highlighted as they deserve to be!

Camden Winterfest, January 30th – February 7th – Camden brings you Camden Winterfest, a whirlwind week of winter events (how’s that for some alliteration?) that offer fun for the whole family.  The schedule of events includes Snow Sculpting Championships, a Polar Plunge, Snow Plow Parade, and US National Toboggan Championships – among many others!

Lost Valley Winter Duathlon, January 30th, 10am – noon – Do you love winter’s outdoor sports?  Looking to stay active and earn that Saturday night pizza and beer?  This is the event for you.  Lost Valley’s Winter Duathlon is a 10km course on which competitors nordic ski 5km, then snowshoe the remaining 5km.  Check it out here.

Oscar Nominated Shorts, Animated, February 2nd – 7th, various show times – The Frontier in Brunswick, Maine is one of my favorite entertainment venues.  Coupled with a restaurant serving exceptional food, you can’t go wrong.  Tonight’s Maine Short Film Festival is sold out, but don’t miss out on their upcoming series of showings of Oscar Nominated Shorts.

Located further Downeast?  Rockland’s The Strand Theatre features “West Side Story” this weekend, Sunday at 2pm!

Hit the Slopes: Outdoor Magazine named Sugarloaf one of the Best Winter Trips of 2016 (#truth).  If Sugarloaf is too intimidating, check out Mt. Abram Ski area – they even have a Full Moon Hike this weekend followed by live music.  Shawnee Peak night skiing is always a hit, too!

If you’re on a budget, there are still many great opportunities to get out and enjoy your community for free or at least on the cheap.  A few ideas, plus another listing gem from Maine Today:

Portland Museum of Art: Free on Fridays evenings from 5pm – 9pm – so go get some culture.

Portland Comedy Showcase: $5, 8pm on Wednesday nights at Bull Feeney’s on Fore Street.  Good for a laugh!

Trivia Night: Free, 7pm on Tuesday nights at Elements Books Coffee Bar in Biddeford.  I am loving the renaissance Biddeford is having these days – such a neat, historic town! (oh, and Elements serves beer!)

Free / inexpensive outdoor adventures abound in Maine in the winter: from snowshoeing, to cross country skiing, to sledding and ice skating – this is really what winter is all about!


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Kickstarting Winter in Maine

It may seem ironic to suggest that Maine “comes alive” at this time of year, when leaves are falling, days are growing shorter, and most are thinking about getting out the electric blanket and hibernating for winter, but that is simply how I think of it.  Spring, with its fresh buds and abundance of mud, will be welcome when it arrives, but late fall and winter bring their own energy to the state.

Winter is for the people of Maine.  Oh, you’ll find a tourist here and there as well as the New Englanders from surrounding states who come to enjoy the skiing, but primarily, it is Mainers themselves who embrace what Maine has to offer in this season.  With the advent of the holidays and winter weather comes the opening of Sunday River and Sugarloaf, ski (and snowboard) sales like the big, annual Down East Ski Club’s 53rd Annual Ski Sale, prepping of snowmobile and cross-country ski trails, and more – all focused on opportunities to enjoy the rugged beauty of the Maine outdoors, even in the colder months.

On the heels of Small Business Saturday, I felt compelled to write a post highlighting some recently published, timely resources.  Maine’s small businesses are the economic engines of the state and provide most of the employment opportunities, so let’s continue to support them through this season and the full year!

First, it is the holidays and many people will be Christmas tree shopping in the coming weeks.  I’ve posted on this topic in years past, but this year I recommend checking out this list from MaineToday.com.

If you make it to Sugarloaf this season, be sure to stop in the new Burton Signature store and say hello to my brother, Ed, in between runs.  Snowboarders rejoice – a store of their own, right on the mountain!  In other news at the Loaf, this week is Locals’ Week – depending on your residence, you ski free through Friday!

Not far from the Loaf is the Rangeley Lakes area – an outdoorsman’s dream in the Maine winter.  Featuring Saddleback Mountain, snowmobile trails, ice fishing, and cross-country ski trails, it has something for everyone (including cozy cabins if you’d rather be inside with a book).

If you’re looking for good local Christmas shopping, look no further than renowned shopping hubs in the Old Port and Freeport.  A few of my favorite stores for holiday gifts: D. Cole Jewelers (husbands, take note); LeRoux Kitchen; and the Maine Potters Market. Other fun, local ideas: head into a craft brewery and grab a gift card, tee shirt, or six-pack for the beer lover in your life; take a tip from Northeast Whitewater and give the gift of a Maine experience (not to mention, studies show people who have experiences / travel / learn new things are happier than those who have an accumulation of goods); or for your skiers and boarders, check out this gift-giving guide.

The state of Maine has something to offer everyone.  When I reflect on the many things it’s given me, I feel truly blessed.

Happy holidays!


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What’s In a NaME?

Your name is so much more than just what people call you – it becomes definitive of all the characteristics (good and bad) people associate with you – your “personal brand,” as some of my marketing colleagues would say. This is no less true in business. Think about a brand you love. I’ll go with Asics, for purposes of this example. I will never buy a running shoe brand other than Asics. I love them. I get excited when my fellow runners ask me what shoes I recommend – because I get to talk about Asics. To me, Asics is synonymous with quality, dependability, technology, and a passionate commitment to health and fitness. Every business hopes their customers become what I’ve become for Asics: a brand ambassador. So how do you do it?

If you’re a business owner in Maine, chances are you’ve thought about your brand even if you’re not familiar with the term itself. If you’ve spent time thinking about your name, your logo, your colors, your business purpose, and the experience and service your customers receive, you’ve thought about your brand. The fact that you chose to start a business in Maine already weaves itself into your brand – people will associate attributes of the state and its resident Mainiacs with your business. Maine is respected as a state with an independent and entrepreneurial spirit, where small businesses comprise 97% of the state’s employers. Born and raised there, I’ve always been deeply proud of the reputation Maine has for quality and sincerity – from its people to its products.

When I first began writing Maine Roots, I was largely inspired by exactly this – the entrepreneurial spirit of Maine’s people. Having moved south for college and my career, I was searching for a way to reconnect and perhaps contribute in some small way to their success. The people of Maine are hard-working, compassionate, and proud, and I in turn was proud to write about them as I made my home far away. And just recently, when I was approached by Domain.ME to write a post sharing their unique value proposition for people and businesses from Maine, doing so seemed to be a natural fit.

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.ME is the provider of URLs that end in .ME. It’s unique and unexpected, just like so much of the state of Maine. As an experienced marketing and communications professional, I saw an immediate connection with these shared traits that goes deeper than just the match with the state abbreviation – which is still pretty neat – and moves into branding territory. Your brand is critically important to your business, as is how you communicate it. In one blog post, I can hardly cover more than the tip of the iceberg about brand, but I’m excited to share one easy-to-implement way to reinforce it for ME businesses – with a URL ending in .ME. This is a clever communications tool that naturally plays to both your location and the very idea of the singularity of the state of Maine.

In case you aren’t familiar with the term “brand,” here’s an explanation of how brand is generally defined by professional marketers: some combination of a) how your customers and potential customers perceive you (i.e. Volvo = safety), b) your name, your logo, the colors and fonts and style that comprise your visual identity, and c) customer experience from service, to communication, to accessibility.

Maine businesses have the good fortune of being branded with a reputation for quality service and products and the expectation of unique, vibrant personality – simply by virtue of their location. This established reputation is the gift of generations of Mainers to business owners in the state today. How you define your brand on top of that strong foundation is up to you! For a few pointers on effective brand strategy, I liked this post from Hanson Dodge Creative (or feel free to email me and we can discuss further).

Once you’ve defined your brand and brand strategy, how will you communicate it (beyond the experience you deliver to your customers every day, which isn’t to be discounted)? For small business, particularly in a state like Maine where tourism is such a significant part of the economy, having a strong online presence is an important piece of your communications strategy. This is another area with a myriad of topics to cover (mobile-friendly, SEO, social media, best practices etc. etc.), but in the interest of time, let’s simply acknowledge that being online enables potential customers to find you.

If I was running a small business in Maine, working to build my brand, and either considering an online presence or questioning if it’s effective enough, I would seize the opportunity to work with .ME. Why? .ME behaves as a natural brand reinforcement tool for any Maine-based business, even if it isn’t technically the official domain of Maine. And we’ve discussed the significance of brand ad nauseam. In case you’re wondering, .ME offers all the same SEO (search engine optimization) benefits any other type of URL (.com, .org, etc.), so the question for a Maine business truly becomes: why wouldn’t you work with .ME?

This post was inspired and sponsored by Domain.ME, the provider of the personal domains that end in .ME. As a company, they aim to promote thought leadership to the tech world. All thoughts and opinions are my own.


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Portland Beer Week!

After two months of gluten-free eating, I can scarcely express how excited I was just to toss myself into a chair at our local watering hole on a Friday night and enjoy a beer.  Nirvana.

While my local watering hole these days is far from Portland, Maine, I’m no less enthusiastic for you lucky ducks who have a chance to experience Portland Beer Week – a mere six (yes, 6) days away!  2015 marks the 4th annual event, which runs from Sunday, November 1st – Saturday, November 7th.

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Portland Beer Week is more than just a celebration of the high quality beer being brewed in Maine, it is a celebration of all things related to beer – from the beverage itself, to the glass, to the bar.  With this in mind, I particularly appreciate the “Superlatives” contest being introduced this year, where beer and bar lovers can cast their votes on everything from the ‘Surliest Delivery Driver’ to the ‘Best Beer Blogger.’ (Carla gets my vote! Check her out @beerbabe on twitter)

The participant and event lists are looooong, which is great news for people like me, who like variety.  There are so, so many interesting events, and you can check them all out here, but those that I’d love most to attend are listed here (I’ll only hate you a little if you go… and please send pics and reviews):

  • Local 188 & Bunker Brewing Tap Takeover:  all week while supplies last
  • Rising Tide Tap Takeover at The Great Lost Bear: Sunday, 11/1 at 5pm – a must do!
  • Cider Night at The Thirsty Pig: Tuesday, 11/3 at 4pm – I enjoy a good cider nearly as much as a good brew!
  • Free Introduction to Home Brewing Class at Maine Brewing Supply: Wednesday, 11/4
  • Shipyard Beer Dinner at new restaurant 953 Congress Street: Monday, 11/2 at 6:30pm (ticketed event – limited space)
  • Allagash Mega Bash at The Great Lost Bear: Friday, 11/6 at 5pm – two Maine powerhouses come together!
Enjoying a Maine craft brew - Allagash White - while supporting my Pats... and prepping for a cookout!

Old shot: Enjoying a Maine craft brew – Allagash White – while supporting my Pats… and prepping for a cookout!

Those are just my top picks – there are many incredible options… and you can tell things get especially “thirsty” on Thursday.  Attend one or many, but get out and about and enjoy this booming part of the local economy!

Bottoms up! #207beerweek


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Wine in Maine: Cellardoor Winery

My third and final installment in the Wine in Maine series is here!

When people think of wine in Maine (anyone who’s flipped open a Maine-based magazine, at least), it’s highly likely that Cellardoor is the first thing to come to mind. Glossy advertising will do that, especially without much noteworthy competition in the state.  Having now visited Cellardoor in person, it is easy to see the appeal of this winery – it combines a picturesque view with quality wine and an atmosphere that, at least on the surface, is representative of the great state of Maine with rustic touches, coastal elements, and a general sense of welcome.

Tasting Room Bar Area

Tasting Room Bar Area (restored, 200-year-old barn)

On the day of our visit, as we wound our way from Union to Lincolnville, I was filled with anticipation to see the business that has been clearly established as the preeminent Maine winery and wine destination, down to their very website URL, mainewine.com.  In many ways, I was not disappointed.  The visual experience both indoor and out at Cellardoor is stunning – a beautiful facility with a smart and attractive selection of merchandise, combined with a sweeping view.  I struggled with writing my review of this winery because I recognize how many of my readers, and consumers in general, may love the Cellardoor experience.  I simply didn’t – something was missing for me.

I struggled even more, having read the Cellardoor website and chatted with the staff, because it is clear to me that the business owner, Bettina Doulton, is deeply committed to sharing her love of Maine and has played a leadership role in advancing and promoting the Maine wine industry, founding the Maine Wine Guild and its statewide Maine Wine Trail.  Undeniably, these contributions are heartfelt, genuine, and critically important to the state’s wine tourism industry.  I admire her mission, what she has accomplished, and the business she’s built.

So what was missing for me?  It’s hard to put my finger on.  It is some intangible combination of the people, the wine, and the atmosphere that gives those businesses that capture it a very special quality and deeply resonates with their customers.  It feels natural and unrehearsed.  I love those special Maine businesses that feel deeply authentic even to the point of imperfection.  Cellardoor was stunning – so stunning and manicured it struck me as somehow more suited to Cape Cod or Martha’s Vineyard than Lincolnville, Maine.  I was reminded of how I felt during my college tour on the Furman University campus – rather like a bull in a china shop, as they say – certain I would break something in all of that pristine beauty.  So, candidly, it could be just me.  I am confident the vast majority of patrons enjoy every moment at Cellardoor and reminisce about their experience with family and friends. And while I am charmed by the meaningful history behind the Cellardoor logo, I simply found Cellardoor to be somewhat… remote.  It was beautiful.  The wine was good.  Our server was friendly and personable.  It just didn’t feel like the small businesses Maine is known and loved for, where the owners are omni-present, the employees are more ambassadors than mere workers, and the appearance and experience may not be flawless, but it is human and warm.

Having said that, I do want to share what I did enjoy.  First, I was really impressed by the merchandise Cellardoor chooses to stock – it is a classy and appealing mix of glasswork, art, pottery, books, and wine and kitchen gizmos. Where some wineries dip dangerously close to chintzy, cheesy gift items, Cellardoor has  a selection that would have me stopping by just to shop for something beautiful and unique.  Second, the wine was certainly well-crafted, and made from grapes grown across the country as well as Maine, which enables Cellardoor to offer varietals that more people are familiar with (such as Cabernet Sauvignon, Chardonnay, and Syrah, among others).  This is a smart business move and, very likely, enables the owner and winemaker to craft wines they themselves already love.  I particularly enjoyed ‘Ned Said Red,’ a blend of Cabernet Franc and Merlot with a naming back story.

The facility includes a restored barn and farmhouse (the tasting room is located in the restored barn), as well as a state-of-the-art winery across the road.  It has been beautifully redone with high quality finishes, and in combination with the view, would be an incredible and romantic setting for a wedding or other type of event.

If I visit again, my advice to myself is to appreciate Cellardoor for what it is, grab a glass of wine and a seat on the porch, and soak in the beauty of Maine.

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It’s Fair Season!

There’s so much to love about fall – pumpkin-everything, vibrant colors, lovely weather – and all of the many family-friendly, educational and/or entertaining fairs!

This brief post is intended to share the following article about the Farmington Fair, which kicked off yesterday and runs through Saturday: http://www.centralmaine.com/2015/09/20/farmington-fair-one-of-the-friendliest-begins-its-175th-run/?utm_source=Headlines&utm_medium=email&utm_campaign=Daily

Enjoy this one, or find a local fair near you!